You pick the product. TruHue tells you if it works with your coloring. Here's exactly how the scoring engine turns a shade of lipstick into a YAY, OKAY, or NAY for your color season.
Every person has a natural color palette defined by three characteristics of their coloring: undertone (warm or cool), depth (light or deep), and clarity (bright or soft). The 12-season system maps these three characteristics into 12 seasonal palettes — three for each traditional season. Each palette has a specific range of colors that harmonize with that person's natural coloring.
When you take the TruHue quiz, the app assesses your natural hair color, eye color, and skin tone to place you in one of these 12 seasons. If you've already had a professional color analysis, you can skip the quiz entirely and tell TruHue your season directly.
Every makeup product has a color. TruHue breaks that color down into three measurable dimensions, then compares each dimension against what your season needs.
Is the shade warm, cool, or neutral? Warm seasons need warm-leaning colors. Cool seasons need cool-leaning colors.
How light or dark is the shade? Light seasons pair with lighter shades. Deep seasons pair with richer, darker tones.
How vivid or muted is the color? Bright seasons harmonize with clear, saturated pigments. Soft seasons need dustier, muted tones.
The scoring engine analyzes each product's hex color value and shade name to classify its undertone, depth, and chroma. It then calculates a compatibility percentage against the ideal ranges for your season. The result is one of three verdicts:
YAY means the product's color characteristics closely match what your season needs — undertone, depth, and chroma are all in your range. OKAY means it's wearable but not ideal — one or two dimensions are slightly off. NAY means the color clashes with your season's palette in a way that will work against your natural coloring.
Not sure of your season yet? Take the free color quiz — it takes about 2 minutes.
Answer a few quick questions about your natural hair, eyes, and skin, plus snap a selfie. TruHue identifies which of the 12 color seasons you are. Already know your season? Skip the quiz and tell us directly.
Search the 45,000+ product database by name, browse by category, or scan a barcode in-store with your phone camera. Shopping online? The TruHue browser extension shows your scores right on the product page at Sephora, Ulta, Amazon, and Target.
The scoring engine analyzes the product's color attributes against your season's palette and delivers an instant verdict. Every product is scored for all 12 seasons — so you can check for a friend's season too.
Brand shade finders — like Sephora Color IQ or Ulta GLAMlab — match you to products within a single brand's range. TruHue works differently. It analyzes your personal color season first, then scores products from any brand against that season. You get universal color compatibility across 735 brands, not results limited to one company's product line.
TruHue is also the only app that scores makeup products across all categories against the 12-season color system. Color analysis has traditionally been a one-time consultation with a professional analyst. TruHue turns that single session into an everyday tool — a pocket color expert that goes shopping with you.
Professional in-person color analysts are colleagues, not competitors. If you've already had a professional analysis, skip the quiz and tell TruHue your season. The app picks up where the analyst left off — scoring the actual products on the shelf against your palette.
TruHue scores over 45,000 products across 735 brands. The database covers lipstick, blush, bronzer, eyeshadow, foundation, concealer, nail polish, lip gloss, lip liner, and more — from drugstore brands like Maybelline, L'Oreal, and NYX to prestige brands like Charlotte Tilbury, Dior, and Pat McGrath. New products are added continuously as they launch.
Every product is scored for all 12 seasons simultaneously. If a lipstick is a YAY for Soft Autumn and a NAY for True Winter, both verdicts are stored. You see the verdict for your season — but you can also check any other season's score, which is useful when shopping for gifts or helping a friend.
TruHue analyzes each product's color using three dimensions: undertone (warm, cool, or neutral), depth (how light or dark the shade is), and chroma (how vivid or muted the color is). Each dimension is compared against the ideal ranges for all 12 color seasons, producing a compatibility percentage. Products scoring 70% or above are rated YAY, 35-69% are OKAY, and below 35% are NAY.
The 12-season color system divides human coloring into 12 seasonal palettes based on three characteristics: undertone (warm or cool), depth (light or deep), and clarity (bright or soft). The 12 seasons are Light Spring, True Spring, Warm Spring, Light Summer, True Summer, Cool Summer, Soft Autumn, True Autumn, Deep Autumn, Cool Winter, True Winter, and Clear Winter. Each season has a unique palette of colors that harmonize with that person's natural coloring.
TruHue scores over 45,000 makeup products across 735 brands, covering lipstick, blush, foundation, bronzer, eyeshadow, nail polish, and more. New products are added continuously as they launch.
No. Brand shade finders match you to products within a single brand's range. TruHue analyzes your personal color season based on your unique coloring, then scores products from ANY brand against your season. You get universal color compatibility across 735 brands, not results limited to one company's product line.
TruHue's AI-powered color analysis quiz identifies your color season based on your skin tone, hair color, eye color, and a selfie. The quiz uses the same three factors professional color analysts assess: undertone, depth, and clarity. For the most precise result, take the quiz in natural daylight without heavy makeup. If you've already had a professional analysis, skip the quiz and enter your season directly.
Take the free color quiz and see your first product score in under 3 minutes.
Take the Free Color Quiz →