TruHue™ simplifies the way you choose makeup. Tell us about your coloring, and our app will tell you YAY, OKAY, or NAY for every lipstick, foundation, and blush — personalized to your unique palette. No more guessing. No more wasted money.
Your personalized feed
Every product scored to your palette. Three real examples from 45,000+.
...plus thousands more, sorted by category and vibe.
Free download
The complete guide to the 12-season color system — undertones, palettes, makeup by season, and how to find your colors at home.
No spam. Just your free guide + weekly color tips.
"I spent years buying the wrong foundation shade. TruHue showed me I'm a Soft Autumn and now every product I buy actually works."
"As a makeup artist, I use TruHue to help clients understand their coloring before we even start. It's become my secret weapon."
"I always thought I was a 'warm' person. Turns out I'm Cool Winter. The right colors have completely changed how I feel about my face."
TruHue makes color season analysis simple, personal, and instant.
Answer a few quick questions about your natural hair, eyes, and skin — plus snap a selfie. That's all it takes to find your season.
Your features get analyzed instantly — and you'll see your seasonal color palette, the colors that make you glow, and the ones to skip.
Point your camera at any makeup product for an instant YAY, OKAY, or NAY. Shop with confidence everywhere.
45,000+ products from 735 brands, scored to your palette. Free on the App Store.
The 12-season color analysis system refines the traditional four-season method to create a more precise, inclusive framework for understanding which colors harmonize with your unique coloring. Each of the 12 seasons contains a palette of colors that will make you look healthier, more vibrant, and more like yourself.
Product Scan
Product X-Ray
Makeup Bag Audit
It all started with a lipstick. Liv picked one out that looked gorgeous in the tube — but once she put it on, something was just off. We looked at each other and said, "Why isn't there an app that can just tell you if a color will work on you?"
That question wouldn't leave us alone. So we did something about it. We took color analysis classes. We learned about undertones, seasonal palettes, and the science behind why certain shades make you glow. Then we taught ourselves to code — together, at our kitchen table in Oklahoma — and started building the app we wished existed.
TruHue is a mom-and-daughter project, born from a real problem and a lot of determination. We're not a tech company. We're two people who believe every woman deserves to feel confident in her colors — without the guessing and without the waste.
Homeschooler, ballerina, and makeup lover. Liv is the reason TruHue exists — she had the problem and the vision to solve it.
Homeschooling mom who took her daughter's idea and turned it into reality. If Liv dreams it, Claudia figures out how to build it.
Scan any makeup product and see if it's a YAY, OKAY, or NAY for your color season — 45,000+ products from 735 brands, scored to your palette.
Or try it in your browser — no download needed.
Color tips, season guides, and YAY picks. No spam, ever.
Seasonal color analysis is a system that categorizes people into color "seasons" based on three color characteristics: undertone (warm, cool, or neutral), depth (light or dark), and clarity (bright or soft). Your season determines which colors make you look healthier, more vibrant, and more like yourself.
TruHue analyzes your features based on your answers about hair color, eye color, and skin tone, plus a selfie you provide. We use the same three key factors that professional color analysts use — undertone, depth, and clarity — to determine your seasonal color palette in minutes.
Yes! Color analysis, product scanning, and your personalized YAY/OKAY/NAY feed are completely free. You deserve to know your best colors without paying hundreds of dollars.
Absolutely. The 12-season color analysis system is designed to be inclusive across all skin tones, ethnicities, and undertones. Every skin tone has a season — and every person deserves to find theirs.
TruHue is live and free on the App Store! Download TruHue here → You can also try it in your browser without downloading anything.
Brand shade finders like Sephora Color IQ are designed to match you to products within a single brand's range. TruHue is different — it analyzes your personal color season based on your unique coloring, then matches that season to products from ANY brand. You get universal compatibility, not brand-limited results.
TruHue was built by Liv and her mom Claudia — a homeschooling family from Oklahoma. It started when Liv picked out a lipstick that looked completely wrong on her, and they both wished there was an app for that. So they took color analysis classes, taught themselves to code, and built one. TruHue is a real mom-and-daughter project from start to finish.