Find Cheaper Makeup Dupes

A makeup dupe is a product that closely matches the color of another product, usually at a lower price point. TruHue finds dupes by comparing the actual hex color values of 37,000+ products using CIEDE2000, a scientific color-distance formula that measures how similar two colors look to the human eye.

TruHue uses CIEDE2000 color distance, the industry standard for perceptual color matching. Every product in the database has a hex color value extracted from the product page. When you search, TruHue compares that hex to every other product and returns the closest matches, ranked by similarity percentage.

Dupes marked "Exact Match" have a CIEDE2000 distance under 1, meaning they are visually indistinguishable to most people. "Very Close" dupes (distance 1-3) differ slightly but look nearly identical when worn. The tool shows similarity percentages and side-by-side hex swatches so you can judge for yourself.

Yes. The database includes products from drugstore brands (e.g., e.l.f., NYX, Maybelline), mid-range (e.g., Rare Beauty, ColourPop), and prestige (e.g., Charlotte Tilbury, NARS). Each result shows a price tier badge so you can easily spot cheaper alternatives.

Yes. The dupe finder is completely free with no signup required. Search any product and see up to 10 color-matched alternatives instantly.