If you've ever stared at Tarte's Shape Tape Concealer in 27S Light-Medium Sand and flinched at the price tag, you're in the right place. We ran the hex color through our catalog of 25,000+ makeup products to find the closest matches across every price tier. Here are the top 5.
The 5 closest dupes
Ranked by color match (CIEDE2000) then by price. Each one is in TruHue's catalog of 25,000+ makeup products — we checked the hex of every shade, not just the name.
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Know your color season? TruHue re-ranks these dupes to show YAY / OKAY / NAY based on your palette.
Get personalized YAYs →How we pick dupes
Every product in our catalog has its real pixel hex extracted from swatch imagery — not just the marketing name. We compare using CIEDE2000, the same color-difference formula professional color scientists use. A ΔE under 2 is usually indistinguishable to the human eye; ΔE under 5 reads as a close match.
We also weight for shoppability: dupes that are easy to buy on Amazon or Walmart rank higher than rare/exclusive matches, because the whole point of a dupe is that you can actually get it.
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