If you've ever stared at Milk Makeup's Flex Foundation Stick in Golden Sand and flinched at the price tag, you're in the right place. We ran the hex color through our catalog of 25,000+ makeup products to find the closest matches across every price tier. Here are the top 5.
The 5 closest dupes
Ranked by color match (CIEDE2000) then by price. Each one is in TruHue's catalog of 25,000+ makeup products — we checked the hex of every shade, not just the name.
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Know your color season? TruHue re-ranks these dupes to show YAY / OKAY / NAY based on your palette.
Get personalized YAYs →How we pick dupes
Every product in our catalog has its real pixel hex extracted from swatch imagery — not just the marketing name. We compare using CIEDE2000, the same color-difference formula professional color scientists use. A ΔE under 2 is usually indistinguishable to the human eye; ΔE under 5 reads as a close match.
We also weight for shoppability: dupes that are easy to buy on Amazon or Walmart rank higher than rare/exclusive matches, because the whole point of a dupe is that you can actually get it.
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